BBA
Through a combination of lectures, case studies and small group projects you will be encouraged to take an active part in your learning. By the end of the course you will have gained the necessary skills to succeed in a challenging global business environment.
An International Dimension
The educational experience in four different countries provides cultural discovery and unique learning.
- Duration: 3 years – 6 semesters
- Academic Level Required: Successful completion fo high school studies
- Intake: February and September
Program proposed by
Program
YEAR 1
STUDY UNIT 1 – General corporate culture
- Human Beings / Humanities
- Economic concepts and news
- Law – Moot court
- Management of companies
STUDY UNIT 2 – Business skills
- Customer & supplier relationship management
- Collaborative tools management & ERP
- Management of activities
- International communication – Professional writing
- Marketing analysis
- Start-up and entrepreneurship
STUDY UNIT 3 – Professional development
- Digital identity
- Company project : creation of a product
- Professional efficiency tools
- Open innovation
- Research project on customer relationship
- French
YEAR 2
STUDY UNIT 1 – General corporate culture
- Humanities
- Concepts and business news
- Moot court
- Corporate management
STUDY UNIT 2 – Business skills
- Human resources administration
- Business administration
- Marketing & external communication
- Negociation techniques
- Managing collaborative tools
STUDY UNIT 3– Professional development
- French
- Introduction to coding
- Business project : communication campaign
- Business game
- Personnal branding
- Professionnal branding
- Professional efficiency tools
- Corporate development project (as part of the company intership)
YEAR 3
STUDY UNIT 1 – Management
- Team management
- Management of a department
- Intercultural management
- Economic and business philosophy
STUDY UNIT 2 – Management control
- Departmental management and budget
- Marketing and sales activity management control
STUDY UNIT 3 – Marketing and communication
- Operational marketing
- Strategic planning
- International marketing
- Global communication
STUDY UNIT 4 – Business development
- Legal framework for trade and e-commerce
- Commercial performance management
- Sales action plan
- Key account negociation
STUDY UNIT 5 – Human ressources
- HRM fundamentals
- Conflict management
STUDY UNIT 6 – Professional development
- LV1 : specialised french
- Business project : starting a business
- Professional development tools
- Activity report (as part of the company internship)