BBA

Through a combination of lectures, case studies and small group projects you will be encouraged to take an active part in your learning. By the end of the course you will have gained the necessary skills to succeed in a challenging global business environment.

An International Dimension

The educational experience in four different countries provides cultural discovery and unique learning.

  • Duration: 3 years – 6 semesters
  • Academic Level Required: Successful completion fo high school studies
  • Intake: February and September
Program proposed by

Program

YEAR 1 & YEAR 2
STUDY UNIT 1 - General corporate culture
  • Humanities
  • Economic concepts and news
  • Law – Moot court
  • Management of companies
STUDY UNIT 2 - Business Skills
  • CRM / SRM
  • Collaborative tools management
  • Management of activities
  • International communication
  • Professional writing 
  • Marketing analysis
  • Start-ups and entrepreneurship
  • Human resources administration
  • Business management
  • Marketing
  • External communication
  • Negociation techniques
  • Collaborative tools management
STUDY UNIT 3 – Professional development
  • Company project
  • Open innovation 
  • Marketing research project 
  • Initiation to coding 
  • Personal branding
YEAR 3
STUDY UNIT 1 - Management
  • Team management
  • Management of a department 
  • Intercultural management
  • Ethics
STUDY UNIT 2 - Enterprise
  • Financial management of a department 
  • Marketing and sales activities management 
STUDY UNIT 3 – Marketing and communication
  • Operational marketing
  • Strategic marketing
  • Communication strategy
  • Interpersonal communication
  • International marketing
STUDY UNIT 4 – Commercial development
  • Sales performance management 
  • Commercial action plans
  • Major accounts negociation 
  • Trade and e-commerce legal framework
STUDY UNIT 5 – Human resources
  • Human resources principals
  • Conflicts management 
  • Social and labour law
STUDY UNIT 6 – Professional training
  • French as a foreign language
  • Internship report
  • Internship (French level required: B2)