Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
2 years - 4 semesters
Academic level required:
3/4 years of university studies
Certification:
RNCP Certified: 38583 | Level 7
Intake:
February and September
This technical course of this master’s degree integrates methods related to developing technologies and the research conducted in this environment. Internet of Things, Artificial Intelligence, and Sustainable
Innovation are all areas that will affect a new generation of managers who want to go beyond the basics of marketing to enable future generations to have the tools to shape and optimize the world tomorrow.
During the year, you will also learn how to manage with this goal in mind to maximize your team’s performance and drive your projects with efficiency. In addition, creative tools, also essential to the
innovation process, are integrated into the program with the sprint design and the creative strategy.
2 years – 4 semesters
3/4 years of university studies
RNCP Certified: 38583 | Level 7
February and September
Web Marketing and Project Management – 27 ECTS
Geopolitics
Business plan and business model
Business intelligence
International Project Management
Risk Management
Crisis communication
Financial Analysis
Management of organisations
French classes
Team management
Communication – 33 ECTS
Communication strategy
Brand strategy
Digital strategy
Innovation marketing
Mobile Marketing
Webmarketing & Social media
E-reputation
French classes
Masterclass
Workshop
Professional project
Business project
Cross-Functional Management – 18 ECTS
Start-up management
Fund Raising
Management
Recruitment 2.0
Country Management
Import and Export
Management in FRENCH
International E-commerce
Digital Communication and E-Influence – 42 ECTS
Advanced Web Marketing & Social Media
Influencer Marketing
Acquisition Campaign / Cross-Channel Strategy
Mobile Marketing 2
WordPress – Storytelling
Creative Strategy & DTP
UX Design
FRENCH
E-CRM & M-CRM
Social Ads
SPRINT DESIGN
Masterclass
Workshop
Professional Project
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