Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
2 years - 4 semesters
Academic level required:
3/4 years of university studies
Certification:
RNCP Certified: 38583 | Level 7
Intake:
February and September
As the keystone of the digital world, web marketing attracts and requires increasingly sharpened skills in a job market where the function is becoming more widespread. Web marketing is a cross-disciplinary field where curiosity is essential. A versatile course, it will allow you to master a whole range of skills.
2 years – 4 semesters
3/4 years of university studies
RNCP Certified: 38586 | Level 7
February and September
BLOCK 1
Develop The Company’s Marketing Strategy
1. Market and Trend Analysis (Marketing Intelligence)
2. Marketing Positioning
BLOCK 2
Designing A Marketing Action Plan
1. Digital Marketing and Communication
2. Follow-Up of The Action Plan (KPIs…)
BLOCK 3
Manage The Omnichannel Marketing Strategy
1. Acquisition Channels
2. CRM and Loyalty
3. Content Marketing (Level 2)
BLOCK 4
Managing A Marketing Team
1. Leadership and Coaching
2. Optimization of Individual and Collective Performance
BLOCK 1
Develop The Company’s Marketing Strategy
1. Data-Driven Marketing
2. Marketing Strategy and Partnerships
BLOCK 2
Designing A Marketing Action Plan
1. Targets/Buyer Personas and The Customer Journey
2. Marketing Management Tools
BLOCK 3
Manage The Omnichannel Marketing Strategy
1. Acquisition Channels
2. Marketing Performance of The Strategy
(Objective System, Financial Statements, Marketing
KPIs, Reporting, Etc.)
BLOCK 4
Managing A Marketing Team
1. Professional Interviews and Annual Appraisal Interviews
2. Employee Recruitment And Retention
TRANSVERSAL BLOCK
1. Intercultural Management
Academic Level Required: 180 ECTS credits or Bachelor degree.
Interview with one of our admission officers: Tell us more about your motivations!
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You wish to join Ascencia Business School? Our registration and admission process is straightforward. We warmly invite you to reach out to us for further details and to secure your spot in our upcoming admission sessions.
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Ascencia International is a private higher education institution and a member of the Collège de Paris.
Collège de Paris offers individualised support to all disabled students wishing to attend one of our schools. You can be put in touch with our disability advisor or benefit from
support from one of our partners: Tremplin Handicap for access to work-linked training or work placements;
Neurogroupe for neuro-atypical people.
