Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
2 years - 4 semesters
Academic level required:
Successful completion of high school studies
Certification:
RNCP Certified: 38583 | Level 7
Intake:
February and September
Our Mastère in Hospitality & Tourism Management program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry. This program focuses on the skills
and knowledge needed to succeed in a dynamic and completive global market. Students will learn about hospitality operations, revenue management, marketing and event planning, and theculture as well as the societal impacts of tourism.
2 years – 4 semesters
Successful completion of high school studies
RNCP Certified: 38583 | Level 7
February and September
BLOCK 1
Use and Analyse Marketing & Sales Data
Determine Marketing and Sales Positioning
Model the Customer Experience
Design the Marketing & Sales Strategy
Market & Trend Analysis (Business Intelligence)
Data Driven Commercial
Commercial Positioning
Commercial Strategy & Partnerships
BLOCK 2
Deploy a Marketing & Sales Action Plan
Develop a Purchasing Strategy
Build a Commercial Offer
Prospecting & Customer Journey
Business Plan
Omnichannel Sales Action Plan
Customer Relationship Management Tools
Action Plan Monitoring (ROI, KPIs, etc.)
BLOCK 3
Enter a New Market
Develop Negotiation Skills
Develop a Positioning Strategy
Find Funding for Projects
Commercial Strategy Performance
Prospecting & Customer Loyalty
Sales Negotiation
E-commerce Platform Optimization
BLOCK 4
Fundamentals of Commercial & Corporate Law
Business Plan
Practice Management Control as A Business Partner
Basic Understanding of Finance
Leadership & Coaching
Recruiting & Retaining Staff
Optimizing Individual & Collective Performance
Professional Interview & Annual Appraisals
Hospitality Event Organisation
Purchasing Management
Major Luxury Events: Organizing an Event
Quality Assurance Management in Hospitality
Hospitality Marketing
Strategy in Hospitality
> Internship or Professional Project (80 days per year)
Mandatory
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You wish to join Ascencia Business School? Our registration and admission process is straightforward. We warmly invite you to reach out to us for further details and to secure your spot in our upcoming admission sessions.
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Ascencia International is a private higher education institution and a member of the Collège de Paris.
Collège de Paris offers individualised support to all disabled students wishing to attend one of our schools. You can be put in touch with our disability advisor or benefit from
support from one of our partners: Tremplin Handicap for access to work-linked training or work placements;
Neurogroupe for neuro-atypical people.
