Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
2 years - 4 semesters
Academic level required:
Successful completion of high school studies
Certification:
RNCP Certified: 38583 | Level 7
Intake:
February and September
Our Mastère in Hospitality & Tourism Management program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry. This program focuses on the skills
and knowledge needed to succeed in a dynamic and completive global market. Students will learn about hospitality operations, revenue management, marketing and event planning, and theculture as well as the societal impacts of tourism.
2 years – 4 semesters
Successful completion of high school studies
RNCP Certified: 38583 | Level 7
February and September
BLOCK 1
Use and Analyse Marketing & Sales Data
Determine Marketing and Sales Positioning
Model the Customer Experience
Design the Marketing & Sales Strategy
Market & Trend Analysis (Business Intelligence)
Data Driven Commercial
Commercial Positioning
Commercial Strategy & Partnerships
BLOCK 2
Deploy a Marketing & Sales Action Plan
Develop a Purchasing Strategy
Build a Commercial Offer
Prospecting & Customer Journey
Business Plan
Omnichannel Sales Action Plan
Customer Relationship Management Tools
Action Plan Monitoring (ROI, KPIs, etc.)
BLOCK 3
Enter a New Market
Develop Negotiation Skills
Develop a Positioning Strategy
Find Funding for Projects
Commercial Strategy Performance
Prospecting & Customer Loyalty
Sales Negotiation
E-commerce Platform Optimization
BLOCK 4
Fundamentals of Commercial & Corporate Law
Business Plan
Practice Management Control as A Business Partner
Basic Understanding of Finance
Leadership & Coaching
Recruiting & Retaining Staff
Optimizing Individual & Collective Performance
Professional Interview & Annual Appraisals
Hospitality Event Organisation
Purchasing Management
Major Luxury Events: Organizing an Event
Quality Assurance Management in Hospitality
Hospitality Marketing
Strategy in Hospitality
> Internship or Professional Project (80 days per year)
Mandatory
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