Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
Academic level required:
180 ECTS cre dits or Bachelor degree.
Certification:
RNCP Certified: 38583 | Level 7
Intake:
February and September
This program is designed for students with a passion for gastronomy and oenology, who wish to develop their expertise in these fields while acquiring skills in management and business administration. on
The Master’s in management of Gastronomy and Oenology combines applied management course with practical workshops, providing a sensory experience of the wine and food professions. Designed with the support of top professionals from the most prestigious Parisian houses, this program is designed for those with a passion for the sector, to help you achieve your professional and personal goals. The course program introduces the gastronomy and oenology sector, while reviewing the marketing fundamentals needed to explore it. Theoretical knowledge, such as the history of gastronomy and oenology, economics, and consumer behavior, is complemented by practical modules on tasting and complete website creation. A trip to Champagne is organized to immerse students in the heart of this French tradition envied the world over.
All the knowledge needed to set up a business is covered, enabling students to develop a professional project formalized in a professional thesis. During the course, students can take the internationally recognized WSET (Wine & Spirit Education Trust) Level II certification, attesting to their level of knowledge in the field of wines and spirits. The first year of the Master’s in management of Gastronomy and Oenology is a core curriculum with a specialization in Gastronomy, Oenology and Luxury Tourism.
180 ECTS cre dits or Bachelor degree.
RNCP Certified: 38583 | Level 7
February and September
Use and Analyse Marketing & Sales Data
Determine Marketing and Sales Positioning
Model the Customer Experience
Design the Marketing & Sales Strategy
Market & Trend Analysis (Business Intelligence)
Data Driven Commercial
Commercial Positioning
Commercial Strategy & Partnerships
Deploy a Marketing & Sales Action Plan
Develop a Purchasing Strategy
Build a Commercial Offer
Prospecting & Customer Journey
Business Plan
Omnichannel Sales Action Plan
Customer Relationship Management Tools
Action Plan Monitoring (ROI, KPIs, etc.)
Enter a New Market
Develop Negotiation Skills
Develop a Positioning Strategy
Find Funding for Projects
Commercial Strategy Performance
Prospecting & Customer Loyalty
Sales Negotiation
E-commerce Platform Optimization
Fundamentals of Commercial & Corporate Law
Business Plan
Practice Management Control as A Business Partner
Basic Understanding of Finance
Leadership & Coaching
Recruiting & Retaining Staff
Optimizing Individual & Collective Performance
Professional Interview & Annual Appraisals
> Internship or Professional Project (80 days per year)
Mandatory
F&B Event Organization
Purchasing Management
Major Luxury Events: Organizing an Event
Quality Assurance Management in F&B
& other courses.
• Curriculum Vitae
• Copy of Passport (First & Last Page)
• Visa and/or Residence Card (If Any)
• Motivation Letter
• Passport Size Photo
• Work Experience (If Any)
• Scanned Copy of Application Form (Duly
Filled & Signed)
• Additional Certificates (If Any)
• Marksheets, Transcripts, Consolidated,
Provisional & Degree Certificates for all
levels viz. school, high school, bachelors.
• English Test Required: IELTS (6)
• Academic Level Required: 180 ECTS cre
dits or Bachelor degree.
• Interview with one of our admission offi
cers: Tell us more about your motivations !
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You wish to join Ascencia Business School? Our registration and admission process is straightforward. We warmly invite you to reach out to us for further details and to secure your spot in our upcoming admission sessions.
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