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ECOLE CONTE

MASTÈRE IN FASHION AND LUXURY GOODS MANAGEMENT

Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.

  • Nanterre - Paris
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Duration:

2 Years

Academic level required:

180 ECTS credits or Bachelor degree.

Certification:

RNCP Certified: 38586 | Level 7

Intake:

FEBRUARY & SEPTEMBER

OVERVIEW

About Programme

The Mastère in Fashion and Luxury Goods Management is the first program to complement managerial teaching with an analysis that combines creativity and stylistic reflection. As a result, students acquire not only in-depth knowledge of the sector and its professions, but also genuine creative know-how.
This course provides students with an overview of the luxury and fashion market, as well as the skills needed to run a business in this sector. Students will learn to manage projects, develop marketing and sales strategies, and manage the supply chain and logistics. The first year introduces marketing and management in the luxury goods and fashion sector, as well as to the basic creative techniques used by professionals in the major fashion houses, while the second year is devoted to highlighting new issues and practices in the sector. Over the course of the two years, you will work both in groups and individually on personal projects to hone your expertise. In addition to providing the knowledge needed to set up a business through courses in law and start-up management, the luxury and fashion sector is explored in greater depth to enable students to pursue their careers within the houses that are right for them. At a fourth- and fifth-year level, the Master’s will enable you to develop your skills and acquire expertise in management and strategy in the luxury and fashion sectors.

GENERAL INFORMATION

Duration:

2 Years

Academic level required:

180 ECTS cre dits or Bachelor degree.

Certification:

RNCP Certified: 38586 | Level 7

Intake:

FEBRUARY & SEPTEMBER

Marketing Strategy Manager - Year 1

* Bac+5 MSM 1

 Block 1 – Develop Company Marketing Strategy

  • Marketing Trends (Positioning and Strategy)
  • Marketing AI
  • Neuromarketing

Block 2 – Design A Marketing Action Plan

  •  Brand Strategy
  • Arketing and Maker Culture
  • Digital Ecosystem Acquisition (SEO)

Block 3 – Lead Omnichannel Marketing Strategy

  • Content Marketing (Level 1 Including References)
  • Offer Value (Promise and Satisfaction)

Block 4 – Manage A Marketing Team

•  Manager’s Graphic Tools
•  Complex Project Management

 Block Transversal

  • Pitch and Storytelling
  • Luxury History
  • Styling
  • Packaging

Marketing Strategy Manager - Year 2 * Bac+5

Block 1 – Develop Company Marketing Strategy

  • Market and Trends Analysis (Marketing Monitoring)
  • Marketing Strategy and Partnerships

Block 2 – Design A Marketing Action Plan

  • Targets/Personas/Buyer Personas and Customer Journey
  • Action Plan Monitoring (KPIs…)

Block 3 – Lead Omnichannel Marketing Strategy

  • Acquisition Channels
  • CRM and Loyalty
  • CSR, Ethical and Inclusive Marketing (Online and Offline Levers, UX, UI, Merchandising, Supplier Management)

Block 4 – Manage A Marketing Team

  • Leadership and Coaching
  • Professional Interviews and Annual Appraisals Block Transversal
  • Innovation and Creation Protection

SPECIALIZATION COURSES

Fashion Design & Drawing Workshop
Creative Workshop in Fashion Project
Luxury Codes
Luxury Brand Marketing Strategy
Major Luxury Events: Organizing an Event
Intellectual & Legal Property
PAO WORKSHOP

Join Ecole Conte

Admission Process

• Curriculum Vitae
• Copy of Passport (First & Last Page)
• Visa and/or Residence Card (If Any)
• Motivation Letter
• Passport Size Photo
• Work Experience (If Any)
• Scanned Copy of Application Form (Duly
Filled & Signed)
• Additional Certificates (If Any)
• Marksheets, Transcripts, Consolidated,
Provisional & Degree Certificates for all
levels viz. school, high school, bachelors.
• English Test Required: IELTS (6)
• Academic Level Required: 180 ECTS cre
dits or Bachelor degree.
• Interview with one of our admission offi
cers: Tell us more about your motivations !

  • STEP 1 - Evaluation of credentials
  • STEP 2 - Application confirmation
  • STEP 3 - Selection interview
  • STEP 4 - Admission
  • STEP 5 - Enrollment

Request for information

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You wish to join Ascencia Business School? Our registration and admission process is straightforward. We warmly invite you to reach out to us for further details and to secure your spot in our upcoming admission sessions.

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  • Ascencia
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