Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
Academic level required:
180 ECTS cre dits or Bachelor degree.
Certification:
RNCP Certified: 38583 | Level 7
Intake:
FEBRUARY & SEPTEMBER
The Mastère in Fashion and Luxury Goods Management is the first program to complement managerial teaching with an analysis that combines creativity and stylistic reflection. As a result, students acquire
not only in-depth knowledge of the sector and its professions, but also genuine creative know-how.
This course provides students with an overview of the luxury and fashion market, as well as the skills needed to run a business in this sector. Students will learn to manage projects, develop marketing and sales strategies, and manage the supply chain and logistics. The first year introduces marketing and management in the luxury goods and fashion sector, as well as to the basic creative techniques used by professionals in the major fashion houses, while the second year is devoted to highlighting new issues and practices in the sector. Over the course of the two years, you will work both in groups and individually on personal projects to hone your expertise. In addition to providing the knowledge needed to set up a business through courses in law and start-up management, the luxury and fashion sector is explored in greater depth to enable students to pursue their careers within the houses that are right for them. At a fourth- and fifth-year level, the Master’s will enable you to develop your skills and acquire expertise in management and strategy in the luxury and fashion sectors.
180 ECTS cre dits or Bachelor degree.
RNCP Certified: 38583 | Level 7
FEBRUARY & SEPTEMBER
Use and Analyse Marketing & Sales Data
Determine Marketing and Sales Positioning
Model the Customer Experience
Design the Marketing & Sales Strategy
Market & Trend Analysis (Business Intelligence)
Data Driven Commercial
Commercial Positioning
Commercial Strategy & Partnerships
Deploy a Marketing & Sales Action Plan
Develop a Purchasing Strategy
Build a Commercial Offer
Prospecting & Customer Journey
Business Plan
Omnichannel Sales Action Plan
Customer Relationship Management Tools
Action Plan Monitoring (ROI, KPIs, etc.)
Enter a New Market
Develop Negotiation Skills
Develop a Positioning Strategy
Find Funding for Projects
Commercial Strategy Performance
Prospecting & Customer Loyalty
Sales Negotiation
E-commerce Platform Optimization
Fundamentals of Commercial & Corporate Law
Business Plan
Practice Management Control as A Business Partner
Basic Understanding of Finance
Leadership & Coaching
Recruiting & Retaining Staff
Optimizing Individual & Collective Performance
Professional Interview & Annual Appraisals
> Internship or Professional Project (80 days per year)
Mandatory
Fashion Design & Drawing Workshop
Creative Workshop in Fashion Project
Luxury Codes
Luxury Brand Marketing Strategy
Major Luxury Events: Organizing an Event
Intellectual & Legal Property
PAO WORKSHOP
• Curriculum Vitae
• Copy of Passport (First & Last Page)
• Visa and/or Residence Card (If Any)
• Motivation Letter
• Passport Size Photo
• Work Experience (If Any)
• Scanned Copy of Application Form (Duly
Filled & Signed)
• Additional Certificates (If Any)
• Marksheets, Transcripts, Consolidated,
Provisional & Degree Certificates for all
levels viz. school, high school, bachelors.
• English Test Required: IELTS (6)
• Academic Level Required: 180 ECTS cre
dits or Bachelor degree.
• Interview with one of our admission offi
cers: Tell us more about your motivations !
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You wish to join Ascencia Business School? Our registration and admission process is straightforward. We warmly invite you to reach out to us for further details and to secure your spot in our upcoming admission sessions.
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