Our degree will give you the skills and practical experience you need to pursue projects with international organizations in different fields.
Duration:
3 years (6semesters)
Academic level required:
3/4 years of university studies
Certification:
Intake:
February / September
Tourism and Hospitality fields have undergone a revolution in recent years : the BBA Tourism and Hospitality is dedicated to these new challenges. In this highly employable industry, integration is guaranteed for mobile, bilingual and experienced applicants. This is why the training, taught in English, is based on apart-time rhythm, allowing each student to do an internship or find a student job simultaneously with their training. It includes French and foreign language courses.
3 years (6semesters)
3/4 years of university studies
February / September
Knowledge of the Tourist Environment
Geographical approach to tourism and
territories
Approach to different types of tourism
File follow-up
Marketing and Commercial Strategy
Market research
The great strides of international hotel sector
Marketing and sales approach
Communication strategy and tourism
The distribution of tourist products
Methodological support
The specificities of toursim and hotel industry
Follow-up and implementation of a tourism
product
Analysis and understanding of hotel markets
Knowledge of Tourism and Hotel
Industry Sectors
The institutional and economic actors of
tourism
Professional conferences
The hotel industry
Business surveys
Approach of the professions
Methodological support
Team Management / Management of
a Tourism or Hotel Unit
Understanding the business environment in
tourism and hotel industry
Budget management
Fundamentals of revenue management
The fundamentals of management
Professional Communication/Behaviour
Written communication
First approach of the company
Oral communication
Public speaking
Professional Tools
Mastery of office automation tools
Software dedicated to the tourism and hotel
sector
Languages and Cultures
Mastery of usual vocabulary
Approach to the vocabulary of the tourism
and hotel industry 2nd language
French civilization
SU 1 Management
Management of a team and tourism
organizations
Intercultural management
Management of a service of a tourist structure
Philosophy of economics and business
SU 2 Management and Quantitative
Tools
Management and budget of a tourist
service or site
Management information technology: ERP,
commercial databases, reservation software
Management control of commercial,
tourism and marketing activities
Advanced office tools
SU 3 Marketing and Communication
Operational marketing
Career path: Tourism (actors, product, assembly, events, territory)
Strategic tourism marketing
Global communication / e-tourism
SU 4 Business Development
The legal framework for trade, tourism and
e-tourism
Commercial action plan
Steering commercial performance
Negotiation
SU 5 Human Resources
Fundamentals of HRM
Conflict Management
Social law, labour law
SU 6 Professional Development
LV1: English for tourism
Professional insertion tools, business game
Company project
Activity report
• Resume
• Passport copy front and last page
• SOP (Statement of Purpose)
• Passport size photo
• Work experience (if any)
• Scanned copy of application form (duly filled and signed)
• Additional certificates if any
• Marksheets, transcripts, consolidated, provisional and degree
certificates for all levels viz. school, high school, bachelors
• English level required: IELTS (5.5), TOEFL (70), TOEIC (750)
"*" indicates required fields
